The Wells Fargo Community Mural Program creates unique, custom-designed, historical artwork for Wells Fargo branches nationwide. Each mural focuses on the community’s legacy, celebrates its diversity, and honours the past upon which the community was founded.
I oversaw design, layout, and formatting of various digital materials, which mainly include creating large-format murals that involved photo retouching and colorizing old historical b&w photographs. In the span of 18 months, I’ve designed over 50 murals for Wells Fargo.
Reorient is an artisanal herbal house that specializes in the creation of one-of-a-kind, edible herbal products. I was given the opportunity to help rebrand their identity through the use of illustrations. I illustrated floral line art that has now become Reorient's trademark botanical pattern.
Reorient released a new herbal elixir Rose & Root in May 2015. The elegant packaging, designed by Aslan Graphics, Ltd., went on to win Best of Show for Design, as well as Gold awards for both print and design, at the Visual Media Alliance Showcase Awards 2015. “Our trademark botanical pattern was consistent throughout, from the print on Neenah Paper’s Stipple paper to the screen printing on the bottles,” says Reorient founder Jess Ng. “We are so pleased with the package and how it translates the luxury of our products and Eastern inspiration in a modern and compelling way.” - Paper Specs Rose & Root Packaging
“AN OPENING IS A PORTAL TO ANOTHER WORLD.” The purpose of my thesis is to allow the audience (or the user) to creatively interact with a physical space. The “in-between” spaces - such as gaps between doors, a tiny sliver between blinds, an alleyway between two houses or high-rise buildings - provide a canvas for creativity. From my installation, the viewer is able to “peer” through these in-between spaces into a completely different world.
Remember back then, when a little crack in your closet door meant that a monster was peeking out at you, waiting for a time to strike? I want viewers to realise that in between our physical spaces - the cracks, the holes, the gaps, the imperfections - are canvases for imagination. Putting the effort into interpreting any piece immediately creates new meaning to the work. So it’s okay to see that dragon’s eye peeking out from that pothole, because it is up to you and what you make of your surroundings.
Lucy Wang and Benjamin Lu have been together for 10 years, and I'm extremely honoured to have had the great pleasure of designing a whimsical hand-lettered piece for their upcoming wedding in Sonoma, California.
Visit their wedding site, Lucy & Benjamin.
The day before Thanksgiving is notorious for being the busiest travel day of the year and so Zappos decided to "Deliver Happiness" to these weary travellers and make their journey a little less weary by turning a baggage carousel into a game. I had the pleasure, during my time at Mullen, to design many of the prize panels used for the Zappos Baggage Claim Game at Houston's George Bush Intercontinental Airport.
IN THE MEDIA:
Ad Age: Zappos Turns Baggage Carousel Into Wheel of Fortune-Style Game
Business Insider: Zappos Has Figured Out How To Make Waiting For Your Baggage At The Airport Fun
Event Marketer: Zappos Surprises Flyers at Baggage Claim
This 33 paged publication is a modern typographic re-design of the first four chapters of Jan Tschichold's 'Asymmetric Typography' (Reinhold Publishing, 1967). The text was translated by Ruari McLean from the original 'Typographische Gestaltun' (Basle, 1935).
The fonts chosen for this publication are Thorowgood and Din (including several different font weights). This publication has been designed, printed, and bound individually.
This Wanderlust is a 6.5 x 6.5" accordian book that comes with a 7 x 7.25" hardcover box. This 24 paged publication documents my journey from the Sutro Baths to the Palace of Fine Arts in San Francisco, California. It highlights the metamorphosis of how our journeys constantly change throughout our lives (such as our location, the weather and temperature) and that it is alright to keep on walking forward.
This publication contains all original photography, with Robert Frost's poem 'The Road Not Taken', and has been designed, printed, and bound individually.
The 3% Conference aims to bring greater awareness to the lack of female leadership in the advertising industry. Only 3% of all Creative Directors in advertising are women. The mission of The 3% Conference is to build the business case for diversity by championing female creative talent and leadership by offering content, community and professional development.
Following the creative brief, I created a single poster to promote The 3% Conference, telling the world that we need more female creative leaders in advertising. The first design was chosen as one of the winning posters of The 3% Conference. As a Student Scholar, I was invited to attend The 3% Conference and networked with some of the best Creative Directors in the country.
Fluorescent is a 7.75 x 10" magazine that is based around the concept of the word 'fluorescent' in a positive manner. Fluorescent is defined as 1) possessing the property of fluorescence (the emission of visible light) and 2) strikingly bright, vivid, or glowing. Catering to a young audience, ranging between the ages of 18-25, this publication is a magazine that strives to celebrate teenage youth.
This publication contains all original photography and feature concepts, and has been designed, printed, and bound individually.
A poster series, the History of Typography contains three 30 x 40" posters that represent the historical relationship between three different typeface families. The typefaces chosen must have been designed at least 100 years apart from one another.
The typefaces chosen for this poster series are as follows: Bodoni, designed by Giambattista Bodoni in 1798. Clarendon, designed by Robert Besley in 1845. Avenir, designed by Adrian Frutiger in 1988.
This website explores three features of San Francisco - EAT, EXPLORE & ENGAGE. My aim is to showcase all these different sides of the city, to newcomers and regulars alike, through videos that contain typographic elements. Whether these videos bring about a sense of nostalgia or a new form of excitement, San Francisco is a city that has an incredible effect on people alike.
The two cameras used for filming were a Canon EOS 7D and a Sony Cyber-Shot DSC-TX7. The typography and icons were designed with Adobe Illustrator CS6 and the film was edited in Final Cut Pro. Finally, the music behind each video comes from the very talented English indie rock band, Bombay Bicycle Club.