The 3% Conference aims to bring greater awareness to the lack of female leadership in the advertising industry. Only 3% of all Creative Directors in advertising are women. The mission of The 3% Conference is to build the business case for diversity by championing female creative talent and leadership by offering content, community and professional development.
Following the creative brief, I created a single poster to promote The 3% Conference, telling the world that we need more female creative leaders in advertising. The first design was chosen as one of the winning posters of The 3% Conference. As a Student Scholar, I was invited to attend The 3% Conference and networked with some of the best Creative Directors in the country.