The day before Thanksgiving is notorious for being the busiest travel day of the year and so Zappos decided to "Deliver Happiness" to these weary travellers and make their journey a little less weary by turning a baggage carousel into a game. I had the pleasure, during my time at Mullen, to design many of the prize panels used for the Zappos Baggage Claim Game at Houston's George Bush Intercontinental Airport.
IN THE MEDIA:
Ad Age: Zappos Turns Baggage Carousel Into Wheel of Fortune-Style Game
Business Insider: Zappos Has Figured Out How To Make Waiting For Your Baggage At The Airport Fun
Event Marketer: Zappos Surprises Flyers at Baggage Claim